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SaaS and apps

Find customers for your SaaS on Reddit, Hacker News and Quora

People who need software ask in public: "what do you use for invoicing?", "a cheaper alternative to this?", "how do I fix that?". Those threads rank on Google for months. Byline Leads finds them for your searches and writes a reply that answers first.

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Looking for a cheaper invoicing app, mine just doubled its price

Reddit, #3 on Google for "cheaper invoicing software", United Kingdom

Solo freelancer, about 10 clients a month. I need recurring invoices and reminders, nothing fancy.

94 match Asking for a tool

Why it matches: A freelancer asks for an invoicing app with recurring invoices and reminders, which is what the product does.

Reply, ready to edit

Full disclosure: I make an invoicing app (Tallyline), so take this with that in mind. Before you switch, export your clients and past invoices, and check that the new tool can import them. For 10 clients, recurring invoices and automatic reminders matter more than anything else, and most tools do both on their cheapest plan.

Illustrative result with sample data. Tallyline is a fictional business; the post is made up.

Sound familiar?

What gets in the way

  • Your buyers ask for alternatives in public

    "What do you use for this?" and "anything cheaper than that?" threads keep getting read long after they were posted.

  • Founders do not have hours to scroll

    Building, support and sales come first. Checking Reddit, Hacker News and Indie Hackers every morning does not happen.

  • Cold outreach feels wrong

    Answering someone who asked is a better first contact than an email they never wanted.

How Byline Leads helps

  • Tool requests and comparisons, scored

    Each post gets a match score and a label such as "Asking for a tool" or "Comparing options", best first.

  • Technical places included

    Stack Overflow and the Stack Exchange sites, Hacker News, Product Hunt, Indie Hackers, DEV and Medium, next to Reddit and Quora.

  • A reply you can stand behind

    It solves the problem asked about first and says plainly that you make the product, as these communities expect.

Up to 10 new results a day, best match first, each with a reply written in the language of the post. You read it, edit it and post it yourself.

Searches and platforms

Where your customers ask

Example searches for a tracker like this one, and the platforms worth following. You choose your own.

Example searches

  • best invoicing app for freelancers
  • cheaper invoicing software
  • how to chase late invoices
  • invoice software with recurring billing
  • invoicing app for small business uk
  • what do you use to send invoices

For the fictional Tallyline. When you set up a tracker, we suggest searches from your own website.

Platforms that matter

  • Reddit. "What do you use for X?" threads in founder, freelance and industry subreddits.

  • Hacker News. Ask HN threads and launch discussions that rank for tool searches.

  • Quora. Questions that compare tools and ask for recommendations.

  • Stack Overflow. How-to questions where your product is a real answer, disclosed.

  • Indie Hackers. Founders comparing the tools they run their business on.

Other use cases

Sell something else?

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Your customers are already asking

Set up a tracker in about a minute and see which threads, videos and posts rank for your customers' searches. Then answer them the right way: helpful, and honest about who you are.

Start 7-day free trial See pricing

$0 today. $10/month after 7 days. Cancel any time from Billing.