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Find local customers asking for recommendations on Reddit and Facebook

"Can anyone recommend a good plumber in Leeds?" gets asked in city subreddits, local groups and forums, and those threads often rank for searches with the city name. Byline Leads finds them in the countries you pick and writes a reply for each.

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Boiler keeps losing pressure, who should I call in Leeds?

Reddit, #2 on Google for "boiler losing pressure", United Kingdom

Topped it up twice this week. No visible leak. Any recommendations for someone reliable?

89 match Describes the problem

Why it matches: Describes a boiler fault and asks for a local engineer, which is the service offered.

Reply, ready to edit

Full disclosure: I run a small heating firm in Leeds (Kettlewell Heating). Losing pressure with no visible leak is often the expansion vessel or the pressure relief valve. Check whether the small pipe outside drips after you top it up. Whoever you call, ask for their Gas Safe number and check it on the register.

Illustrative result with sample data. Kettlewell Heating is a fictional business; the post is made up.

Sound familiar?

What gets in the way

  • People ask their neighbours first

    City subreddits and local groups are where people ask who to call, and the answers there carry weight.

  • You are on a job, not on your phone

    By the time you see a "who can fix this?" post in the evening, three other firms have answered.

  • Generic ads miss the moment

    Someone with a problem right now wants a straight answer, not another advert.

How Byline Leads helps

  • Searches with your town in them

    Add the searches your customers use, with the city or region, and pick the countries you work in.

  • Results come to your phone

    Get each day's results by email, as a push notification through ntfy, or in a chat app you already use.

  • Useful advice first

    A reply that helps them understand the problem, then one plain line that says you do this work locally.

Up to 10 new results a day, best match first, each with a reply written in the language of the post. You read it, edit it and post it yourself.

Searches and platforms

Where your customers ask

Example searches for a tracker like this one, and the platforms worth following. You choose your own.

Example searches

  • boiler engineer leeds
  • boiler losing pressure
  • recommend a plumber leeds
  • combi boiler service cost uk
  • gas safe engineer near me
  • is it worth repairing an old boiler

For the fictional Kettlewell Heating. When you set up a tracker, we suggest searches from your own website.

Platforms that matter

  • Reddit. City and DIY subreddits where people ask who to call.

  • Facebook. Public local group posts asking for recommendations.

  • Forums. Home improvement and trade forums with detailed problem threads.

  • Quora. Cost and "is it worth it" questions that rank for months.

  • YouTube. How-to videos where viewers ask about their own case.

Other use cases

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Your customers are already asking

Set up a tracker in about a minute and see which threads, videos and posts rank for your customers' searches. Then answer them the right way: helpful, and honest about who you are.

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